Instagram SEO Just Became a Whole Lot More Powerful
SEO and Instagram Are Now Officially a Power Duo
If you’ve ever felt like your Instagram posts disappear too quickly — this guide changes everything.
As of July 2025, search engines like Google can now index public Instagram content. That means your Reels, photos and videos have the potential to show up in search results beyond the app — reaching people who are actively searching for what you do.
Why SEO for Instagram Matters
Let’s be honest: constantly showing up on social media can be exhausting — and time-consuming.
But here’s the good news:
✔ Search traffic is intentional. People using search engines are actively looking for something. If your content appears at the right time, you’re already ahead — no hard selling needed.
✔ It’s a long-term game. Unlike a post that fades within hours, search-friendly content can keep working for you in the background for weeks, months… even years.
✔ You don’t need thousands of followers. You just need the right people to find you— and that’s where Instagram SEO makes all the difference.
In this free Instagram SEO guide, you’ll learn how to:
✔ Optimise your profile so it shows up in both Instagram and Google searches
✔ Write captions and alt text that make your posts easier to find
✔ Use keywords to attract the right people — not just any people
✔ Create search-friendly content that keeps working long after it’s posted
This isn’t about becoming the next Instagram influencer.
It’s about making simple, strategic changes that help the right people discover you — and take action.
Hey! I’m Nergis.
SEO Consultant, Educator, and Champion of Small Service-Based Businesses
I started my business to help small businesses and solopreneurs like you feel confident about your marketing — without the pressure of creating content 24/7.
With a background in luxury weddings and e-commerce SEO, I blend real-world experience with a strategic, no-fluff approach that makes SEO simple, sustainable, and actually enjoyable. Whether you're a wedding professional, designer, florist, or a coach, I believe your website and content should do more of the hard work — so you can focus on what you love.
This free Instagram SEO guide is my way of giving back to the community — helping you take the first step towards getting discovered by people who are already searching for exactly what you offer.