FULL SEO MAKEOVER
FULL-SERVICE DONE-FOR-YOU SEO FOR WEDDING BUSINESSES
A strategic SEO transformation designed to position your business at the top of your market and keep the right enquiries flowing consistently
If your business is already established but you know your online presence doesn’t yet reflect the level you operate at, the Full SEO Makeover transforms how your business shows up across Google and modern search platforms.
This is my signature done-for-you service, where every part of your SEO is handled for you. From strategy and keyword planning to full implementation across your website and online presence, everything is built to help couples find you naturally while strengthening your authority within the industry, whether you’re a planner, venue, photographer, florist, videographer or any other wedding business.
So instead of constantly thinking about marketing, your business becomes easier to discover, enquiries become more consistent, and your online presence finally supports the reputation you’ve worked hard to build.
Because when you’re operating at the top of your market, your visibility should reflect it.
“Working with Nergis on the SEO for my website has been amazing. We started in January 2024, and by April, everything was set up perfectly. In less than a year, my website's SEO really took off, and now I’m on the first page for many keywords in both Italy and the UK. This has made a big difference for my business.”
— Gaetano, Gaetano Di Giacomo Productions, Wedding Videographer
Your reputation is strong. Your online presence should be too.
By the time most businesses reach this stage, they’re already creating incredible work, booking great clients, and building a strong reputation through referrals and industry connections.
But online, things don’t always reflect that same level.
Maybe your website was built years ago and never fully optimised. Maybe SEO was added in bits and pieces over time. Or perhaps you’ve worked with SEO consultants before but never saw a real transformation.
Sometimes, this shift happens when businesses invest in a rebrand or redesign, or begin attracting a slightly different type of client and realise their online presence needs to evolve with them.
And while word of mouth still brings enquiries, more couples are searching online first. They’re comparing suppliers, saving inspiration on Pinterest, and discovering businesses through Google and newer AI-powered search tools long before they reach out.
So even well-established businesses can find themselves being overlooked online by competitors who simply invested in SEO sooner.
The Full SEO Makeover closes that gap.
It transforms how your business shows up across search, so your visibility finally matches your reputation, helping you attract consistent enquiries while reinforcing your position as one of the leading businesses in your market.
WHAT CHANGES WHEN YOUR SEO IS DONE PROPERLY?
Instead of wondering why competitors seem easier to find online, your business starts appearing where couples are already searching for suppliers like you.
Your website becomes more than a digital brochure. It becomes a reliable source of enquiries, working quietly in the background while you focus on your clients, your events, and the parts of the business you actually enjoy running.
Couples discover you earlier in their planning journey, enquiries become better aligned with the type of weddings you want to take on, and your online presence finally reinforces the reputation you’ve built within the industry.
And just as importantly, marketing stops feeling reactive.
You’re no longer relying solely on social media spikes, directories, word-of-mouth or last-minute bookings to fill your calendar. Instead, your business becomes consistently discoverable across search platforms, supporting steadier, more predictable growth.
Because when your SEO is strategically built and fully implemented, your business keeps getting discovered even when you step away.
Here’s What’s Included
In-Depth SEO Research & Opportunity Analysis
Every SEO transformation starts with a deep understanding of how couples actually search for suppliers like you, giving you clarity on where real opportunities lie.
This includes detailed keyword research identifying what your ideal clients are searching for, analysis of current search results and competitors in your market, and a full review of your website’s organic performance using Google Search Console and Analytics data.
Together, this reveals gaps, low-hanging opportunities and areas where competitors are currently getting ahead, allowing us to build a strategy grounded in real search behaviour rather than guesswork.
Bespoke SEO Strategy & Full Implementation
Using everything uncovered in the research phase, I develop and implement a bespoke SEO strategy tailored to your business and services.
This includes optimising existing pages, recommendations for creating new pages, improving page structure, metadata, internal linking, image optimisation and copy updates that help your website perform better in search while still sounding like you.
Your Google Business Profile is also fully optimised to strengthen how your business appears in local and regional searches.
Alongside traditional search optimisation, we also ensure your website structure and content clearly communicate expertise, authority and trust signals that modern AI-powered search platforms rely on when recommending suppliers.
Everything is implemented for you, so you don’t need to worry about technical details or SEO decisions.
Pinterest & Instagram Optimisation
Because couples discover suppliers across multiple platforms long before enquiring, we also optimise supporting channels beyond your website.
Pinterest profile, boards and descriptions are structured and optimised to improve discoverability, with optimised example pins and future board recommendations provided.
Your Instagram profile is also reviewed with recommendations to improve how your profile supports search discovery and enquiry flow.
12 Month Performance Review
SEO results build over time. To track progress, I review your website performance at twelve months using Search Console and Google Analytics data.
This includes analysis of keyword rankings, page performance, and traffic acquisition, ensuring your SEO continues moving in the right direction.
Website Migration (if applicable)
If you’re in the process of redesigning or migrating your website to a new platform, SEO considerations are handled throughout the process so your domain authority, rankings and visibility are protected.
This ensures you don’t lose valuable search performance during a website transition and your new site launches fully optimised.
Analytics Setup & Performance Benchmarking
If needed, Google Search Console and Google Analytics are properly set up so performance can be tracked accurately going forward.
I also ensure your website is connected to Bing Webmaster Tools, helping your business become discoverable across AI-powered search tools and platforms that rely on Bing’s search ecosystem.
Current performance is benchmarked at the start, allowing us to measure progress as SEO improvements take effect.
Who is the Full SEO Makeover for?
The Full SEO Makeover is designed for wedding businesses that are ready to invest in strengthening how they show up online and want their visibility to match the level they already operate at.
It’s a great fit if:
✓ Your business is already established, but your online presence no longer reflects the quality of your work
✓ You want your website and search presence to support your reputation, not lag behind it
✓ You’d rather hand SEO over to a specialist than try to figure it out yourself
✓ You want consistent, better-aligned enquiries rather than relying on social media spikes or last-minute bookings
✓ You’re investing in a rebrand, redesign or business repositioning and want SEO handled properly from the start
✓ You’d prefer your marketing to work quietly in the background while you focus on clients and events
And it’s probably not the right fit if:
✗ You’re looking for quick wins or instant results
✗ You’d prefer to learn and implement SEO yourself rather than outsource it
✗ You’re not ready to invest in long-term search visibility yet
In those cases, starting with the Visibility Roadmap (Bespoke SEO Strategy & Coaching) or SEO Clarity Audit is often a better first step before moving into full-service done-for-you implementation.
REAL RESULTS FROM WEDDING BUSINESSES LIKE YOURS
“Nergis was absolutely incredible to deal with right from my initial enquiry. I'd done plenty of research into reputable SEO professionals, and I am happy to say that she is worth every dollar.
Her communication, knowledge, professionalism and flexibility made the whole experience easy, which for myself, as a huge technophobe, was an accomplishment in itself, and I'm happy to say that my business's visibility and reach have increased exponentially. Thank you, Nergis, you're an absolute pro at what you do, and my Australian Celebrant Business is absolutely booming as a result of your work.”
— Monty, Holymatrimonty, Wedding Celebrant
“Working with Nergis was such a nice experience, both professionally and personally. I cannot recommend her enough!
Making the necessary updates and changes to my website has boosted my confidence as a business owner and really transformed the quality of enquiries I’m receiving. This change was noticeable as soon as 2 months after the SEO updates were made.
Nergis is kind, patient and wonderful to deal with. If you’re looking for help with your SEO strategy, go and book her now!”
— Anne, HILDE Stories, Wedding Planner
“I had such a fantastic experience working with Nergis. She is so knowledgeable, and I appreciated her attention to detail. She made SEO digestible, with clear documents and videos.
I could not fault her services. I went for the full package, and it was worth it. After only a month of my new website being live, I am getting enquiries through Google. Worth the investment!”
— Ayla, Wagtail Productions, Wedding Videographer
“Working with Nergis has been great. We loved her approach and how simple and clear she made everything for us. We've seen great results in the first 5 months with our rankings, and she's going to continue to monitor our progress.
We were mainly nervous about seeing our SEO drop as we cleansed and redesigned our site, but it is already leaps ahead of what it was! We've gained increased visibility with page 1 rankings for additional keywords too. Thanks, Nergis!”
— Sophie, Ross & Ross, Wedding Caterer
“Nergis is great to work with, and we’ve seen the business listed on page 1 of Google for our main keywords. Very much recommended! ”
— Louise, Taylor & Porter, Wedding Photographer
“Honestly, it changed my life! Nergis already understood my business, so got on with implementing all the changes needed while I could focus on other areas of the business. The amount of time this gave me back was more than worth the investment.
She has a deep understanding of the wedding industry, and it shows through. It has only been a couple of months since most of the changes were made, and I am already listed on page 1 of Google for several of my keywords.
I can't wait to see my business grow, and I cannot thank Nergis enough for her expertise and patience in explaining everything to me over and over! ”
— Fran, Limewood Flowers, Wedding Florist
Why work with me on your SEO?
Before specialising in wedding SEO, I spent over six years working inside the luxury wedding industry, most recently as Head of Operations at Liz Linkleter Events. I understand how high-end wedding businesses operate behind the scenes, how couples search and compare suppliers, and what influences booking decisions at the top of the market.
When I transitioned into SEO, I stepped into international ecommerce within a highly competitive arts and crafts market, where I was immersed in performance-driven search strategy, data analysis and technical implementation at scale. It was a fast, demanding environment, and it sharpened my ability to think strategically, spot opportunities quickly, and build search visibility in crowded markets.
That combination is what makes my approach different.
I bring together real, lived experience inside the wedding industry with hands-on SEO expertise developed in a competitive commercial setting. The strategies I build aren’t theoretical. They’re grounded in how your industry actually works and how search behaves in the real world.
I’m not an agency, and that’s intentional.
I work with a limited number of clients each year, so every strategy is thoughtful, bespoke and implemented properly. You’ll always understand what’s being done, why it matters, and how it supports your long-term growth. Because SEO should feel clear, strategic and empowering; not confusing or dependent.
If you’re ready for your online presence to reflect the level you already operate at, you’re in the right place.
Because this is a fully done-for-you, hands-on service, I only take on a limited number of Full SEO Makeover projects each year to ensure every client receives my full attention.
Projects are typically booked several months in advance, so if you’re considering working together, it’s worth reaching out early to secure availability or join the waitlist.
Frequently Asked Questions
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Most projects take around four months, with some taking closer to five months depending on website size, complexity and whether a redesign or migration is involved.
SEO implementation is done carefully to ensure long-term results rather than quick fixes, so timelines can vary slightly depending on the scope of work.
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SEO results take time and depend on factors such as competition in your market, website authority and how established your domain already is.
Some clients begin noticing improvements as early as one to two months after implementation, but meaningful momentum usually builds after the six-month mark, with stronger results often appearing between six and twelve months.
The key difference is that once SEO is properly implemented, results continue building over time rather than disappearing when you stop marketing.
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Yes. The strategies implemented support both traditional search engines and AI-powered search platforms.
I also include additional steps, such as Bing Webmaster setup and strengthening authority signals within your content, so AI tools can better understand and recommend your business.
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Very little.
You’ll provide the necessary website copy, images and brand messaging, since your voice and positioning are unique to your business. I then handle all SEO optimisation and structure improvements.
We also schedule check-in calls after major deliverables so you can review changes and make sure everything aligns with your brand and business before updates go live.
Outside of those moments, you’re free to focus on running your business while implementation happens behind the scenes.
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This is actually the best time to involve an SEO consultant.
When SEO is considered from the beginning of a redesign, we avoid doing work twice and make sure the new website launches fully optimised.
The strongest results happen when I collaborate with designers early in the process, ensuring structure, content and technical setup support search performance from day one.
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If your website feels outdated and you’re planning a redesign but don’t yet have the budget to hire both a designer and an SEO consultant, I can support you with a simplified redesign approach. You can see examples of projects where I handled both the SEO and the redesign.
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No ethical SEO consultant can guarantee rankings, as search engines control final results.
There are many factors beyond SEO implementation, including competition in your area, Google reviews, backlinks and your overall website authority.
However, when implemented properly, businesses typically see significant ranking improvements and begin appearing for search terms they previously didn’t show up for at all.
The Full SEO Makeover sets your business up for long-term success in search rather than short-term wins.
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As part of the process, I teach all clients how to track their progress using Google Search Console, so you can monitor how your website performs in search over time.
You’ll be able to see which keywords you’re appearing for, how your rankings improve, and which pages are driving traffic and enquiries, giving you confidence that your SEO investment continues to deliver results.
I will also provide an organic performance report 12 months after the implementation.
Ready for your marketing to finally start working in the background?
If your business has grown but your visibility hasn’t caught up yet, the Full SEO Makeover helps close that gap and makes your website work as hard as you do.
Instead of worrying about where enquiries will come from, your business becomes easier to discover across search platforms, bringing better-aligned enquiries while strengthening your authority in the industry.